The iPod podcast became increasingly popular as this change in RSS feeds was implemented. Podcasting became a common way to share files, and users began to view podcasting as a way to become, essentially, radio-show hosts or DJs. Then software was developed that would automatically check the RSS feeds, extract links to podcast episodes, and download the files. This software is called a podcast client.
By the time all this was happening, podcasting had expanded far beyond Apple’s iPod device. Developers had even discovered ways to use PlayStation Portable gaming systems as a podcast player. While this was more difficult than downloading a podcast to an iPod because of PSP’s different file format, more PSP podcasts began appearing on the Internet. Podcasting also expanded into use by individuals who didn’t have iPods, but who viewed podcasting as a very convenient technology for receiving news, music, and entertainment over the Internet.
Now, iPod podcasting remains in use, but fewer people subscribe to podcasts in order to get portable media files. This still represents an attractive feature of podcasting, but it is overshadowed by the use of podcasting as a content delivery system. Podcasting is currently associated with a large and growing number of audio and video blogs, for example. With these offerings, content is not delivered via posting, but through media files that are uploaded to the blog. These types of blogs, and podcasting in general, benefit from the constantly decreasing cost of broadband Internet connections and the growing number of people who have high-speed access to rich online content that includes multimedia files.
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